MUST READ: Abel Mutua’s Movie Makes Over Ksh 4M In Days!

However, an emerging technology in the content creation industry is changing how Kenyans consume content in a way that is both beneficial to them and the creators.

Abel Mutua and Phillip Karanja recently launched a local film; Grand Little Lie but instead of uploading it on the known content distribution platforms, decided to use their own website.

Kenyans across the world were able to watch the Grand Little Lie film by just paying a one off fee of Sh200 without any subscriptions.

Five days after the Grand Little Lie was released on October 8, Abel Mutua said that over 20,000 Kenyans had bought the watch links to catch a glimpse of the action.

This is arguably the best reception a local film has achieved in recent years. If we were to assume each of the 20,000 plus people paid the minimum fee, this translated to more than Sh4 million.

“I don’t think kuna sinema imekuwa na sales kama hizo,” Abel said in a recent live interaction with his fans on Instagram.

The team had initially set a target of 50,000 people and it might not take long to hit it, going by the reception. Grand Little Lie we must admit is doing pretty well!

In one of his episodes on YouTube, the filmmaker who recently won the Pulse Influencer Awards said that the money would be used in catering for the cost of production including paying the actors.

Who would have thought that Abel Mutua taking a poster of Grand Little Lie to the streets would make him millions just days after the release?

Here are some of the reactions from fans.

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A post shared by Abel (@abelmutua)

Ctone Media agrees that Kenyans are now evolving! From not supporting local talent to getting local content creators millions in less than a week! Have you watched this film yet? If not, you should!

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