Profile Summary
- Real name: Millicent Ayuwa.
- Stage name: Dem Wa Facebook.
- Age: 26
- Hometown/region: Raised in Trans Nzoia County, Western Kenya.
- Claim to fame: Making a successful transition from women’s football to comedy and social-media content creation.
- Other affiliations: Former footballer with Trans Nzoia Falcons in the Women’s Kenya Premier League.
Early Life & Background
Millicent Ayuwa was born and raised in Western Kenya, in a setting marked by modest means.
She grew up in a family where her mother worked on farms and sold vegetables and her father made bricks to eke out a living.
From a young age she was drawn to football—she started playing when she was in class six. She later received a scholarship to attend school in Bungoma County as her football talent opened doors.
Despite showing promise on the football pitch, challenges such as lack of consistent financial backing and the need to support her family meant that she eventually stepped away from the sport.
Football Career
Millicent played as a defender and spent about five years with Trans Nzoia Falcons in the Women’s Kenya Premier League.
She also had a stint with Bungoma Queens although that move did not fully meet her expectations.
The football path, while promising, eventually gave way to other opportunities when sustaining a career proved difficult.
Transition to Comedy & Digital Content
Her pivot from football to comedy was gradual but decisive. Millicent’s friends recognised her natural humour, and she eventually auditioned for the well-known Kenyan comedy show Churchill Show, which marked a turning point.
She adopted the moniker “Dem Wa Facebook” and began creating relatable skits and social‐media content. In the process, her popularity surged and she began performing live shows and building a presence across platforms.
Major Milestones & Achievements
- A viral video addressing the issue of men telling women to get pregnant before marriage helped spread her name widely.
- She disclosed building and furnishing a three-bedroom house for her parents in Kitale, estimated at KSh 4 million (KSh 3 m on construction, KSh 1 m on furnishings).
- She shared her thoughts on cultural issues; for example, she revealed her mother opposed her getting tattoos because she believed they were “devil-worshipping marks”.
- She discussed a professional split with media personality Oga Obinna, explaining that their collaboration ended suddenly and without full clarity.
Current Focus & Brand Building
Today, Dem Wa Facebook is firmly rooted in the comedy and digital-creator space.
She uses her platforms to deliver skits, collaborate with other influencers, and promote brands.
For example, she has worked with brands such as Raha Premium and Ratino Dreadlocks.
Her story resonates beyond entertainment — she often emphasises the message of making one’s talent count, being resilient, and giving back.
She stated: “If you have two legs make sure you die rich. Don’t beg for anything when you are alive. Use your talent, work hard, and never give up.”
Personal & Relationship Notes
- On the question of whether she is dating Oga Obinna: While the two have collaborated and posed together, Dem Wa Facebook has indicated that a formal relationship has not been confirmed. Further, in October 2025 she revealed that her partnership with him had ended professionally.
- On her personal values: She stated that she prioritises building her brand and financial independence before committing to relationships. For example she once said she wanted a dowry of KSh 2 million and six cows, underscoring her focus on self-sufficiency.
Why Her Story Matters
Dem Wa Facebook’s journey illustrates a compelling arc: from a young woman in a modest rural background, through competitive sport, to carving out a new space in entertainment. Her story touches on themes of perseverance, adaptability, and giving back to her community.
She demonstrates how talent combined with hard work and strategic pivoting (from sport to content) can yield success—and how success can be used to uplift one’s roots rather than detach from them.
Final Word
Millicent Ayuwa, popularly known as Dem Wa Facebook, has crafted a narrative that is both inspiring and emblematic of today’s digital-age possibilities.
From anchoring herself as a promising footballer in Trans Nzoia to becoming a recognized comedian and content creator, she has used her platform to redefine success on her terms.
Her achievements—particularly building a home for her parents, creating viral content, and fostering a strong personal brand—serve as proof that beginnings don’t dictate endings.
Her evolution from the football pitch to the comedy stage is a reminder: it’s not where you start, but how you adapt and persist that counts.
Leave a Reply