Amerix, officially known as Eric Amunga is a Bungoma-based medical specialist and masculinity coach who has been sweeping the social media world with his out-of-the-box solution to controversial life situations.
On Twitter, he is recognized for the popular #MasculinitySaturday hashtag, where he speaks out about subjects such as relationships and offers advise to males.
His lessons are so popular that he now has over 300,000 followers on Twitter and has been verified.
However, little is known about his political ambitions, despite the fact that in 2016, he expressed interest in running for the Bungoma Central Ward seat, which is held by the Orange Democratic Movement (ODM).
Amerix has been in the forefront of a number of masculinity issues, and his suggestions have sparked controversy among Kenyans.
As a result, #MasculinitySaturday has become a popular subject, and men have become ardent followers of his story.
In previous interviews, he indicated that the hashtag was created to encourage men to express their struggles. He refers to it as a “safe zone” where males can express their concerns.
He stated that the male gender should adhere to society’s clearly defined roles. Taking leadership, becoming the man of the house, and leading the family are all part of this.
“Your presence as a man will be felt if you play your role as the man of the house. You don’t have to be there changing diapers,”
Amerix stated during a past interview on NTV.
When male children interact with female children, their father, a father of two boys, pushes for a particular level of decorum. This, he says, helps youngsters acquire a sense of responsibility.
“They (boys) have to learn that they are given the responsibility to take care of the girl. I don’t teach them to touch them, kiss them. In fact, I tell them don’t cry in front of girls,” he added.
However, some members of the audience have objected to his unorthodox suggestion.
Some accuse him of duping men into a conventional lifestyle in which the mother’s responsibility was to care for the children while the father provided for the household.
He has previously discussed his quest to a healthy lifestyle, which included shedding 40 pounds in seven months. He revealed that he struggled with obesity in 2018 and adopted a fitness lifestyle, which contributed to his weight loss journey.
“The experience was burdensome and torturous at the start; I almost gave up but I was resilient. I pressed on until I began seeing small changes. The results kept me pushing further until I reached my periodic targets,” Amerix stated.
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