If you’ve been on social media lately, chances are you’ve seen Marissa DuBois.
She’s the striking model whose runway walk at Fort Lauderdale Fashion Week in a green crossover bikini lit up X (formerly Twitter) back in July 2023.
One short video, and boom—overnight, she was everywhere. But here’s the thing: Marissa isn’t just “that girl from the viral runway clip.” There’s a whole story behind her rise. Let’s dive in.

Miami Girl With Big Dreams
Marissa DuBois was born and raised in sunny Miami, Florida. She’s an Aries, which already explains some of her bold, fearless energy. As of 2023, she’s 28 years old.
Fun fact? Her dad is an entrepreneur, and that little spark of business-minded thinking clearly rubbed off on her.
Before she was ever walking runways or going viral, Marissa was actually deep into criminology. Yup, she even graduated from Florida State University in 2016 with a Bachelor of Science degree in the field.
For a moment, it looked like she was on track to become a detective.
From Detective Dreams to Digital Nomad Life
During her senior internship, she got a real taste of what detective work would be like—and she realized it just didn’t feel right.
It wasn’t what she wanted for her future. So she made the bold decision to pivot completely.
Instead of chasing a career she wasn’t passionate about, Marissa started exploring the digital world.
She took on waitressing and bartending gigs to pay the bills while diving into online marketing, freelance work, and the whole social media space.
“My dad was always an entrepreneur and instilled that spirit in me,” she shared. That mindset pushed her to try new things and figure out her own path.
Building a Career in Social Media
Marissa didn’t just wake up one day and become an influencer. She put in years of work behind the scenes.
She started in affiliate marketing with Global Affiliate Zone from 2017 to 2019, then worked as a market partner with Monat Global. Later, she became a marketing specialist at Virtual Marketing 360.

By 2020, she was running social media for clients as a manager at Reality with Riss LLC. But here’s where the lightbulb went off—if she could grow other people’s brands, why not build her own?
So she flipped the script. Instead of working on someone else’s dream, she started pouring that same energy into herself.
The Rise of Her Personal Brand
Fast forward a few years, and Marissa now has a massive social media presence. She’s worked with big fashion brands like PrettyLittleThing, Fashion Nova, and Halara.
Her TikTok and Instagram are buzzing with hundreds of thousands of followers—over a million on TikTok and more than 1.1 million followers on Instagram.
She also runs a YouTube channel she launched back in 2018, where she posts vlogs, try-on hauls, travel diaries, and those iconic runway clips.
The channel has grown to over 361k subscribers, and her X (Twitter) account has another 155k followers.
What You Don’t See on Instagram
Of course, looking at her feed, it all seems like a dream—fashion, fitness, travel, modeling. But Marissa is quick to remind people it’s not as easy as it looks.
“Working for yourself isn’t for everyone, but I personally wouldn’t want it any other way,” she said. “Every day my schedule is different, I never know what opportunities will show up in my inbox.”

And while her life might seem glamorous, she admits it takes a lot of hard work and self-discipline even just being an Instagram model. “Social media and modeling is harder than I ever expected.
Considering I AM the art, the product, the service. And as a perfectionist, I’m insanely critical of myself. But it pushes me to do more inner work,” she explained.
From Viral Runway to Lasting Influence
So yes, that viral runway video may have catapulted her into the spotlight, but Marissa DuBois has been hustling for years. She’s a mix of creativity, business savvy, and pure determination—a true example of how pivoting in life can open doors you never imagined.
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